AUGMENTED REALITY CAMPAIGN BY HUNGAMA DIGITAL MEDIA AT THE AUTO EXPO

The Augmented Reality campaign conceptualised and designed by Hungama Digital Media for Mahindra XUV500 became a huge hit at this year's Auto Expo. This is one of the first times that such an AR campaign has been brought to life giving the consumers at the show a lifetime memory. Those attending Auto Expo, stood a chance to experience augmented reality first hand, where they could virtually experience cheetah by their side, including petting the wild animal! By standing on the floor near the XUV, a big screen over the XUV shows a cheetah walking in and standing next to the visitor. It's a total visual treat when the image is captured, it shows the visitor with the car and the cheetah with a watermark on the image – Me with the cheetah! - XUV500. With such exceptional visuals, the consumers are left spellbound surrounded by the raw beauty of the cheetah on the mechanical lines of the cars.

Hungama created a website and WAP site for Mahindra which allowed users to feel like they are at the Auto Expo. The homepage shows layout of the Mahindra stall as it is on ground. The website also has links to Social Media destinations of various brands, shares functionality & an inquiry form. Besides this, Ipad applications, digital brochures, cut out applications are also created by Hungama.

Hungama Game Studio claims victory at the WAT Awards
Cricket Stock Exchange wins the Best Online Game award for Hungama

Hungama Game Studio has bagged the award for 'Best Online Game of the year', at the WAT Awards 2012. Cricket Stock Exchange (CSX), the award winning game sponsored by Maruti Suzuki, is to cricket fans just like what the stock exchange is to investors! Considering the millions of hungry cricket fans in the nation, the inspiration behind CSX (Cricket Stock Exchange) was to offer consumers a format to experience and enjoy cricket in a new avatar. CSX was conceptualised with leading cricket journalist Ayaz Memon and includes all the International Cricket World Cup, IPL teams and Champions League T20.

We are always on a lookout for young (at heart), enthusiastic, and spunky individuals to lend their best efforts, time, and personality to this humongous family called-Hungama. If you feel we ought to check you out, we most certainly will.