Promoting Independent Music in India
ArtistAloud.com is a digital platform that provides music lovers access to unreleased music, which they can sample, buy as well as share with the world. An initiative pioneered by Hungama Digital Media Entertainment Private Ltd., ArtistAloud.com is an opportunity for independent artists to build a connect with their fans and for fans to have access to their music that is previously unreleased and created by the Artist for them.
ArtistAloud.com is a platform that purely attempts to be a facilitator between artists and their listeners. The site endorses the thought that new and fresh musical content and talent should be made available to listeners and presented on a platform that allows the listener to be the final judge of the quality of content and decide what kind of music they want to listen to. In the last one year of its conception, ArtistAloud.com has taken several initiatives which have changed the way music lovers consume music. With Initiatives like WebCerts and LaunchCasts listeners can now watch live concerts at the comfort of their home, office or anywhere else with the only requisite being an internet enabled computer. Performers like Shibani Kashyup, Parikrama, Raghu Dixit, Suneeta Rao and Hard Kaur have performed for WebCerts monthly series which started in June.
Other than WebCerts, bands and artists like Mynta and Sona Mohapatara have launched their music with live performances on ArtistAloud.com with the site’s LaunchCast feature. LaunchCast is a unique initiative aimed at digitally launching unreleased music by Artists, songs performed LIVE by them and streamed simultaneously for a Global Digital audience.
ArtistAloud.com is also in its own way an answer to fight piracy and a long awaited solution for artists who have not been able get a commercial release for their original compositions and in the process have had to resort to free downloads.
The site currently houses original music from over 130 well known solo artists and bands and has music from several genres ranging from Alternative Pop, Fusion, English and Hindi Rock, Bollywood Pop and Classic Indi-Pop in Hindi, English, Punjabi Gujarati and Bengali.
ArtistAloud.com is a revolution in the Indian Independent Music Scene that aims to give not only artists but also consumers the control and right to build the demand for Independent Music on a global level that is a sheer expression of musical speech by an Artist towards his audience.